Meet Emi Yoshimoto, a founder of art driven initiative contributing to 14th goal of SDGs: Life Below Water, aiming to help people cultivate a deeper understanding of their natural surrounding and be more nature, eco and cleanliness conscious.
In 2015 Emi started her journey by inventing an art style initiative of shell painting. In 2019 her work consisted of collecting natural seashells and utilizing for shell paintings, while actively engaging on cleaning up the beach area, Holding a workshop allowing others to participate in make shell paintings and organizing shell exhibition at the cafe.
For the readers wondering what Emi’s “shell painting” and her initiative is about,
her photo book “Hello, I am the shell painting” ranked# on top at multiple categories on Amazon, No 1 Kindle Ranking as well as No 1 on New Arrival Ranking in the Biology and Biotechnology category and also ranked No 3 for the Best Selling Ranking.
Thank you so much for joining us! Can you tell us a story about your initiative?
It’s an art style that I poured my heart to invent, so it is very special to me. In essence, I wanted to give it a meaning of something special, not just embodying beauty through the art. I wanted to express gratitude towards nature Seto Inland Sea blesses us with. I have many memories with this beautiful sea and its area, which inspired me to start and share the initiative with people all around the world.
In addition to communicating the beauty of the art and providing a unique solution for those who are interested in art, I also aim to spread the charm of the Seto Inland Sea to the world and to have pieces of its beauty being represented in the art is the step forward for this. I need to share the importance of nature through this activity as well.
I have the goal of realizing and embodying a form of “Charity” which we could propose to the world as a lifestyle that is exciting and fun for everyone who participates.
A charitable initiative which participants can benefit from multiple aspects such as the culture of eco-friendliness while not compromising on the fashionable aspect and ultimately an effort people can look up to. I am ambitious to share such unique style with as many people as possible.
At the same time as picking up seashells, I consciously engage in picking up plastic garbage falling on the coast; I am intentional about bettering nature throughout my work. I need to contribute to the 14th SDGs goal “Life Below Water” which focuses on protecting the richness of the sea”.
In addition to creative works, I also actively hold events and workshops for picking up shells and trash.
How do you think that your initiative will make a massive difference in people’s lives?
I believe that through being involved in picking up garbage laying on the beach, the initiative enables children to see and touch the land of their home town which cultivates more profound love and understanding for their home town and local nature.
I believe that the role of the workshop contributes to helping children nurture creative ideas and developing a keen sense of Aesthetics from designs and art.
As for the role of the initiative for Adults, Though people love to decorate their home with the art, for us, I think it is essential to encourage them and provide opportunity so people can understand the structure and meaning behind the shell art beforehand so that when they decorate their home with our shell art, they could experience a deeper connection to having a natural environment in their home that could also provide the opportunity to be nature conscious.
Also, the aspect of utilizing natural materials for shell art allows those who have difficulty in freely interacting with nature due to health issues to easily incorporate nature into their daily lives.
Can you share with us a personal story of an emotional struggle?
One of the struggles I have had is around the delivery of the initiative. The “SDGs” is still new here in Japan. So it may take some time from the aspect of messaging. Yet, at this point, it has been necessary to provide a supplementary explanation about the SDGs to educate people before sharing how the initiative could contribute to the 14th goal of the SDGs, “Life Below Water”, so that has been a bit of time-consuming task however I am eager to carry on with this task and improve our messaging and communicating of our activities and goals in a way that allows people to understand the essence of the initiative.
What are your upcoming plans?
I am aiming to build a community where those who believe in my ideal vision of nature, eco-cleanliness and all things I have previously shared to participate where we could exchange information and opinions at any time that can lead the vision and goal forward.
You may remember from not long ago when “Can Art Help Save the Planet?” was the trending debate people were talking about, not just for the subject of passionate political discussion but the topic was trending at the heart of a growing number of museum exhibitions. Emi’s initiative allows us to answer this question from a unique point of view. When art such us Emi’s Shell Paintings can bring us together for all the goodness, it holds indeed may save the planet. We are excited to see Emi’s initiative flourish. As always we thank this opportunity of learning a single action around the world and looking to the future where we can live with nature and its essence.
Lastly, How can our readers follow you on social media?
I am writing and a journalist based in Singapore. My passion is journalism and PR coverages for small and medium-sized businesses around the world. Since the start of my career, I have been in Content Marketing and have proven record by featuring businesses, products and technology on various news outlets like Forbes.com, entrepreneur.com, vizaca.com, inc.com, businessinsider.com and thriveglobal.com