Many have a question in their minds asking why is SEO important for business? Many fail to understand the value of SEO. In the world of marketing, SEO at many times is the most misinterpreted term. Whilst most do not know how advantageous it can be for all sizes of businesses. Be it, small, mid-sized or even large organizations. Whilst opposing all these kinds of methodologies, SEO is a very sustainable marketing tool that can...

Leif Umland is the CEO and founder of the “Blue Phoenix Experience,” a German marketing agency that primarily focused on video production and commercials at that time. Leif Umland started his own marketing agency in 2018 during his Bachelor in Science degree at the Excellence University in Konstanz, Germany. After graduating from the Excellence University, Leif moved into Berlin to scale his marketing agency to the next level. At the start of his career, Leif...

Sam Mickey, founder of Sam Mickey Consulting, provides customized tax-efficient financial, insurance, and estate planning strategies for individuals and their families.  Sam has worked as a research analyst and spent several years as a registered representative and advisor for one of the largest financial services companies in the world. Sam is an MBA-educated financial service professional with a passion for efficiency. His international business background provides an understanding of global macroeconomic risk factors, and his...

Yael Eckstein, IFCJ President and CEO, had the opportunity to deliver the keynote address at the annual conference for Association of Americans and Canadians in Israel (AACI), a voluntary, non-profit organization established in 1951 to help North American immigrants acclimate to Israeli society and to build strong ties between North American Jewish communities and Israel. Prior to her present duties, Yael served as Global Executive Vice President, Senior Vice President, and Director of Program Development...