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Corey Shader Explains How Entrepreneurs Can Get Employees Involved in the Startup’s Social Media Campaign

Corey Shader Explains How Entrepreneurs Can Get Employees Involved in the Startup’s Social Media Campaign

Most entrepreneurs understand the value of social media for their startups. However, entrepreneur Corey Shader says many make the mistake of not getting their team involved in social media campaigns.

Proper employee involvement in a social media campaign can breathe life into it and significantly expands its reach and overall impact. The goal is to reach as many potential customers as possible so your message is well received, and your employees can help emphasize why customers should choose your new business over other established ones.

Here are five tips that will help you accomplish this.

1. Create a Positive Workplace

The quality of your brand will bleed through from your employees as they participate in your startup’s social media campaign. To that end, you want your employees to buy into what you’re doing and be vested in your company’s success.

Before getting employees involved in the social media campaign, make sure you create a positive workplace environment. When you have happy employees, they are more likely to share what they love about your company in a more authentic way.

2. Set Goals for Their Involvement

Asking your employees to share or like your social media campaign isn’t enough. You need to create goals for their involvement and KPIs to measure your progress toward achieving those goals.

By going through this planning process, you’ll be able to more effectively direct employees what you’d like them to do. When employees have more direction, their involvement will likely be more successful.

3. Identify Your Leaders

Treat your social media campaigns as a department in your company. And like other departments, you need to identify leaders who will take charge.

Unlike other departments in your company, though, those at the top of the organizational chart are not always the ones who would be most adept at leading a social media advocacy program. In other words, a manager or executive may not be the best fit to help lead your social media campaign.

You can identify potential leaders in this regard by polling your employee base about their involvement on social media and their interest in it. You can ask for feedback about your planned social media campaigns before launching them.

Once you’ve identified your leaders in this regard, you can empower them to take charge and come up with creative ways to help increase the reach of your campaign.

4. Set Guidelines

Don’t forget to set specific guidelines for what employees should and shouldn’t do when sharing your social media posts. How would you like them to be involved? What words would or would you not like them to use?

It’s important to come up with standard operating procedures to maintain a level of consistency for the brand and messaging.

5. Incentivize Their Involvement

Providing incentives is a great way to get employees on board with a new task — especially if it’s something outside their “normal duties.” So, Corey Shader explains that you can incentivize employee involvement in social media campaigns, too, as a way to motivate them to help.

Set specific parameters for what you’re measuring, and offer regular, ongoing rewards for the top performers based on those parameters. It can be something as simple as a free lunch, a gift card or even an extra PTO day.

About Corey Shader

Corey Shader is a consultant, investor, entrepreneur, real estate developer, and founder of several companies. Operating out of Ft. Lauderdale, Corey’s endeavors span the nation, consulting for start-ups, and sitting on the board of digital media and senior healthcare agencies.

As a consultant, Corey helps young businesses develop sales funnels and maximize profitability. Shader takes pride in challenging others to push themselves to be their very best — he believes in constant self-improvement, inspiring others through sharing his own life experiences.