Vanessa Gomez has created a travel web platform where she publishes daily what she calls “chollos”. Taking advantage of the ‘error rates’, she says she gets discounts of up to 95% and refers to her as “all-around business”. What is it based on to say it?
The primary objective of Vanessa Gomez with her venture was not to become a millionaire but to set up a business that fit the ‘lifestyle’ that she wanted. And what she wanted was to continue traveling as she has done all her life and spend more time with her daughters. This is the opportunity that she has found thanks to Exprime Viajes, a travel web platform that publishes daily the biggest offers of other companies and that she is in charge of hunting on the flight to pick them up later on her platform. This is how she says to have flown her to Thailand for € 7 and get discounts that can reach up to 95%.
This kind of ‘escape offers’ already brings together about one million users and allow Vanessa spend 6 months a year in Spain and the rest, traveling the world with their daughters while seeing how the business grows every time with less effort. All this is what leads this entrepreneur to affirm that she has set up “all-around business”. But what is it based on to make such a claim?
Do Not Compete With Anyone: Exprime Viajes is neither a travel agency nor an operator. It is only a website where her creator started publishing daily, since 2016, the main offers of other travel companies that she found tracing online. She states that she has always had a special ability in these things and that this encouraged her to transfer the expertise to her business idea.
An Initial Investment: Buy a domain with € 10 and hosting for € 40. That is the initial investment that, she says, had to do, apart from buying the computer she lacked. The website was designed by her without previous experience, but with a lot of patience and effort. After a month, the investment was profitable and by the fourth month it had already exceeded the income previously received by the company for which she worked in the Human Resources department, “which was not a small thing”.
Different Sources Of Income: Although Vanessa Gomez says that she does not sell anything and what she is looking for, are users, not clients, the truth is that having followers without monetizing them is meaningless. Relying on affiliate marketing, she charges for each user who ends up making a transaction in the original company that advertises the offer, sometimes a commission and sometimes a click.
On the sidelines, it has developed a Premium service on the platform for those users interested in subscribing to receive the best offers as soon as possible. Here it already has more than 160,000 records. The subscription prices are € 8.95 for one month, € 21.95 for a quarter and € 79.95 per year.
The higher the payment, the more exclusivity of offers is expected. This is where you usually post the error rate offers, those that are due to a computer or human failures of the companies and, if they are acquired before they are corrected, it is very difficult for them to retract because a contractual commitment is established. It is especially in the case of airlines, due to the number of bureaucratic procedures that involve the cancellation of a flight. With one of these is how Vanessa Gomez got to travel to Thailand for € 7.
Scalability: In addition to the development of Premium services at Exprime Viajes, she has created another simultaneous business: Sleeping at the bargain, a similar idea of operation where she has chosen to specialize in the ‘microniche’ of 4 and 5-star hotels.
Organic Growth: Although to publicize invests in advertising on Google and networks, ensures that the best source of dissemination, if any, is word of mouth. As for the key to achieve it: publish really good content. If you publish garbage that does not contribute anything or little to the user, this type of business has short legs.