We are very excited to have the chance to interview Jason Capital, a best-selling author, premier high-income expert, and one of the most celebrated young entrepreneurs in the U.S. Jason Capital has been a coach and consultant to Fortune 500 executives, professional athletes and Hollywood celebrities.
His powerful and inspiring book, Higher Status: The New Science of Success and Achievement, was a huge hit and led Roy Jones Jr., seven-time boxing champion and ESPY Boxer of the Year to exclaim: “Jason Capital’s Status Program works. Period.”
Jason Capital started his first business in his dorm room. Jason failed for 6 months straight before making his first sale. Everything changed when he began focusing on skills instead of outcomes. Later, Jason went from broke to millionaire in 9 months. Jason went on to become the only person ever to sell over a million dollars online in 5 different industries before the age of 30. Over the last 12 years, Jason Capital has played college basketball, been recognized by the White House as a Top 100 Entrepreneur, was named the world’s top dating coach for men, helped hundreds of people earn a full-time income from home (including helping create 23 millionaire students in 12 months), and founded a marketing agency called Project Agent where he partners behind-the-scenes with some of social media’s biggest stars and Influencers.
Today, Jason Capital is on a mission to help as many as possible people replace rat-race life with laptop life. He helped 273 people achieve this goal in the last 12 months. He currently lives in Puerto Rico with his girlfriend of 8 years, Nataly and their two French bulldogs.
What was the worst job you ever had and what did you learn from it?
In high school, I worked at the smoothie bar at a gym. I lasted a week and never had another job. I learned that my freedom is worth a lot more than minimum wage. It may not be easy to build up skills but the other option is working for someone else.
If you were to start again, what would you do differently?
I’d go to work sooner on my leadership skills so I could build an amazing team sooner. We have over 60 people on the team today, and most truly are A-Players. There’s no way I could have been a leader to these A-Players 5 years ago.
What people have influenced your thinking about and might be of interest to others?
I was cut from the school basketball team. AAU coaches told me I wasn’t good enough either. So my dad, who already worked 60-70 hours a week, told me I could start my own team and he’d coach us. We spent every Saturday together for years, driving hours away for basketball tournaments. He always made time for his kids. I don’t know how he did it. My dad is my hero.
I’ve been so fortunate to learn from amazing mentors, some in person and some virtual. They include Ayn Rand, Dan Kennedy, Osho, Alan Watts, Adam Gilad, Bedros Keuilian, Joel Marion, Charlie Munger, John Wooden, Ben Franklin, David Deida, Bryan Kest and Robert Greene.
How has the COVID-19 pandemic impacted your business and what steps have you taken in response?
With more people at home, we kept adding more and more features to our offerings to keep people at home busy and focused on acquiring more skills and growing their businesses.
How do you see the future of remote working and remote learning affecting your business?
I believe offices are dying. I think most companies will keep offices but will downsize and employees will only come into the office 2-3 days a week. I think Zoom, Slack and other “remote working” tools will keep growing in popularity. I’m very curious to see what happens with all the commercial office space that these changes open up
How has the recent movement toward greater diversity and inclusion for minorities affected your business planning?
I don’t care about skin color. I think people use it as a distraction. Why would we exclude people based on the color of their skin? It doesn’t make any rational sense to me. If we’re going to stereotype people based on color of skin, why not stereotype on color of eyes? Or color of hair? What makes skin so special? Again, I think the whole world would move a lot faster and make a lot more progress if we stopped thinking about skin color altogether and just got to work adding as much value to the world as we can.
What qualities and skills do you look for when hiring new talent?
I have 5 criteria: Are they an honest person? Do they have integrity? Are they passionate about what they do? Do they come batteries installed? Will they raise the bar for the company? These are the main criteria I’m going by when hiring new talent.
What questions do you ask during an interview?
I want to know a lot about past experiences where they can show me they embody my 5 criteria. We also have everyone complete test assignments before hiring. We believe “we can’t work with you until we’ve worked with you.”
How do you motivate your team for outstanding results?
Accountability. B-players and C-players want to hide because they’re not truly pulling their weight. A-Players want everything in the open so leadership can see how they’re doing and so they can see how everyone else is doing. Another key is how we hire. If you’re having to motivate your team everyday, your team sucks. We only hire people who come batteries installed. That means they’re self-motivated humans. If you source correctly upstream, you shouldn’t have to motivate downstream.