Till the 1990s, the internet was used strictly for communication and research purposes only. However, with the advent of search engines – most importantly Google – and other social media platforms, marketers began to realise the potential and reach these platforms have, and this led to the advent of digital marketing.
Digital marketing refers to advertising delivered through digital channels including – but not limited to – search engines, social media platforms, websites, media apps and emails. It is a broad term that covers different types of marketing activities; mainly search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, mobile marketing and marketing automation.
Importance of Digital Marketing:
Nowadays digital marketing plays an extremely important role in the business world. Firstly, it targets people exactly where they spend their time and money. More than 50% of the total world population uses at least one social media platform – that is around 3.8 billion people online. This means that businesses can target a far greater audience through digital marketing than the traditional forms of marketing. Moreover, using networking sites, sellers can connect with buyers directly; instead of going through different channels.
Another benefit of digital marketing is that your advertisements can be hyper personalised, and be customised according to the needs of a specific group of customers. This is known as segmentation. In case of email marketing, you can actually achieve personalization i.e. going down to an individual level to connect with your customer.
Perhaps the biggest benefit that digital marketing has provided us with is that is has levelled the playing field for small businesses. Previously, it was very difficult for small businesses to interact with their customers and even advertise themselves, since effective traditional advertising methods, such as billboards and television commercials, are unaffordable for small businesses. However, digital marketing allows these small businesses to stay ahead of large organizations by holding a top rank position online.
If you are a small business owner who is looking to enter into the world of digital marketing, you will need an expert’s help, and there is no better option than Trigacy.
Trigacy is a digital marketing firm that offers on-demand digital marketing services with affordable prices and fast delivery. Normally, digital marketing agencies and firms offer you attractive packages that look affordable at first, but are actually expensive; and not to forget that the whole process is really complicated.
What these firms fail to understand is that at times, business owners are not looking for a complete digital marketing package – they want only one or two services. Unlike other firms, we understand, which is why we offer one-on-one services too and that’s what sets us apart.
With our digital marketing services, we generate results. When it comes to business, there’s no use of building a ‘Taj-Mahal’ if you can’t make money from it, at least in the long term. Hence, we focus on the features which can generate results. Let it be more sales, more website traffic or branding; we always want to see the graph going up. And that’s what you should expect from the ‘Trigacy- results.’ Because at the end of the day it’s not about quantity but quality. We build plans that target, engage, score, and analyse the activity in your market.
We offer a complete range of digital marketing services like SEM, SEO, Graphic Design, Video Animation, Content Writing, etc. You can choose which services you require, and get in touch with our consultants who will guide you better.
Trigacy was founded by Vedarth Deshpande, who is also the founder and CEO of Socinova. Vedarth’s passion for digital marketing led him to start a business as early as at the age of 20. According to him, the ultimate goal of his team is to generate results and achieve customer satisfaction. Currently, Vedarth’s team consists of 18 dedicated professionals who work really hard to ensure that their customers are satisfied.
Deborah J Clawson
I have covered startups, retail and ecommerce industry for well over a decade and written for publications including Entrepreneur magazine, Vizaca magazine, Thrive Global, Bloomberg News. I have also been ranked as a top industry influencer since 2014. I’m just as eager to take in the stories of consumers. My passion for storytelling goes beyond retail. Originally from the UK but have traveled to many countries.