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Till the 1990s, the internet was used strictly for communication and research purposes only. However, with the advent of search engines – most importantly Google – and other social media platforms, marketers began to realise the potential and reach these platforms have, and this led to the advent of digital marketing. Digital marketing refers to advertising delivered through digital channels including – but not limited to – search engines, social media platforms, websites, media apps...

The companies tell us what led them to open their second business unit and how they did it. When it is mostly known that what aspects you should evaluate before starting your territorial expansion? Now we tell you about the experience of some companies and the path they followed to open their second business unit. Brava Fabrics: Socially responsible urban clothing fashion. They are a company designing and selling sustainable urban fashion and inclusive in the...

SMEs are considered to be the real engines of economic development of any economy. Representing 99% of businesses within the European Union, SMEs have established themselves as the main driver of economic development. As it is commonly known that the big opportunities are born from knowing how to take advantage of the small ones. With the arrival of the Economic Crisis, many active workers see their employment disappear and their salary evaporated overnight. However, it...

In general, small businesses make mistakes that limit their growth and make some of their processes not optimal enough. Every company is born of an idea, which is then materialized through a series of actions, which are often not taken from a vision based on administrative technology, but rather empirically. The most important thing is to systematize from the beginning and establish policies in order to work on the progress of the organization. One of...

International scandals show how some international companies have exploited the environment and people. There is an increasingly stringent policy. Moreover, there is also an increased inattentive and aware consumers. Similarly, the awareness of entrepreneurs in the role of the company has doubled. There are many different motivations that push more and more companies to embrace sustainability as a guideline for their activities. It is a reality that increasingly characterizes not only by the largest companies...

Micro, small and medium enterprises (SMEs) are the goal of the creation of any entrepreneur. In this article, we will see some profitable, creative & small business ideas, focused on micro companies (low investment) and SMEs (small to medium investment). Around the world, micro-enterprises make up more than 80% of the total number of companies in each country. If we add the small and medium companies, we observe that up to 95% of the activity of a country...