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Below are the trends approaching the future of businesses. Trends in reputation and intangibles management are the main emerging trends in sustainability, ethics, and transparency. Uncertainty And Mistrust Towards Institutions The widening gap in trust reflects a lack of social cohesion and the need for a paradigm shift in the social contract – values, rights, and duties shared by a society. The future of organizations depends on overcoming business as usual and consolidating a new era of responsible...

Till the 1990s, the internet was used strictly for communication and research purposes only. However, with the advent of search engines – most importantly Google – and other social media platforms, marketers began to realise the potential and reach these platforms have, and this led to the advent of digital marketing. Digital marketing refers to advertising delivered through digital channels including – but not limited to – search engines, social media platforms, websites, media apps...

The companies tell us what led them to open their second business unit and how they did it. When it is mostly known that what aspects you should evaluate before starting your territorial expansion? Now we tell you about the experience of some companies and the path they followed to open their second business unit. Brava Fabrics: Socially responsible urban clothing fashion. They are a company designing and selling sustainable urban fashion and inclusive in the...

SMEs are considered to be the real engines of economic development of any economy. Representing 99% of businesses within the European Union, SMEs have established themselves as the main driver of economic development. As it is commonly known that the big opportunities are born from knowing how to take advantage of the small ones. With the arrival of the Economic Crisis, many active workers see their employment disappear and their salary evaporated overnight. However, it...