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The impact of COVID-19 has touched every business and every industry in some way. This global issue has caused companies to either adapt with agility or face closure. In unfamiliar territory, business professionals looked to expert consultants to help them navigate. Luke Lazarus is a mentor for small businesses, offering expert consulting services to startups since 2005. He excels at finding weaknesses and helping companies address issues to be stronger. His blunt and brutal honesty...

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You might have heard people planning a lot about starting a business, they plan for years and years but never turn their ideas into reality. Whereas some people invest their time, efforts, and money in business still they achieve nothing. You might wonder why some ideas remain ideas and why some businesses are not growing. To execute a business idea, you need to have an eye over the market, future, and your resources. Risk is...

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There is no doubt that COVID-19 pandemic has completely changed every aspect of our lives. Quarantine, self-isolation, and social distancing – these are some words that were not a part of our vocabulary before the start of our 2020, but now they are all that we talk and hear about every other day. With half of the world in self-isolation and work-from-home policy in action, people have more time at their hands than usual, and...

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Below are the trends approaching the future of businesses. Trends in reputation and intangibles management are the main emerging trends in sustainability, ethics, and transparency. Uncertainty And Mistrust Towards Institutions The widening gap in trust reflects a lack of social cohesion and the need for a paradigm shift in the social contract – values, rights, and duties shared by a society. The future of organizations depends on overcoming business as usual and consolidating a new era of responsible...

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Till the 1990s, the internet was used strictly for communication and research purposes only. However, with the advent of search engines – most importantly Google – and other social media platforms, marketers began to realise the potential and reach these platforms have, and this led to the advent of digital marketing. Digital marketing refers to advertising delivered through digital channels including – but not limited to – search engines, social media platforms, websites, media apps...

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The world is becoming more and more complex everyday. Running a business now is 10x more difficult than it was 10 years ago. Customers, suppliers and other business agents are now spread over hundreds of miles and thus, communicating and coordinating between them is a tough task. However, thanks to some applications and programs, you can manage your business while sitting on your couch. An example of such technology is FieldsFlow. About the Company FieldsFlow...

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After college, they rent or pick up a truck, a Plymouth Voyager, and for five years they travel around America to sell their t-shirts. Today the brothers Bert and John Jacobs are the owners of a brand; ‘Life is Good’, distributed in 4,500 stores in the United States and 30 countries around the world. Their story is beautiful. We tell it here. Door to door in the dorms: The first investment of the two brothers in Boston was 200 dollars,...

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With the recent growth of platforms like Shopify, Wix and WooCommerce, the future of how we conduct our business is beginning to shape itself. However, many still argue that we are far from the utopia of having a completely digitized world where absolutely anyone can hop onto a computer and start an online business. Many young entrepreneurs are still facing issues when trying to start certain types of commerce sites, with platforms like Shopify and...

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The companies tell us what led them to open their second business unit and how they did it. When it is mostly known that what aspects you should evaluate before starting your territorial expansion? Now we tell you about the experience of some companies and the path they followed to open their second business unit. Brava Fabrics: Socially responsible urban clothing fashion. They are a company designing and selling sustainable urban fashion and inclusive in the...

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SMEs are considered to be the real engines of economic development of any economy. Representing 99% of businesses within the European Union, SMEs have established themselves as the main driver of economic development. As it is commonly known that the big opportunities are born from knowing how to take advantage of the small ones. With the arrival of the Economic Crisis, many active workers see their employment disappear and their salary evaporated overnight. However, it...