Both car-sharing and moto-sharing have led to the birth of new businesses in favor of urban mobility increasingly sustainable. Shared Cars: The car-sharing was the first to weave a new concept of urban sustainable mobility that contributes to cleaner air in cities. A handful of brands share this market still under construction. Reduce pollution in large cities, decongest public spaces occupied by private vehicles (a carpool can replace more than 10 cars) and make cities...
After college, they rent or pick up a truck, a Plymouth Voyager, and for five years they travel around America to sell their t-shirts. Today the brothers Bert and John Jacobs are the owners of a brand; ‘Life is Good’, distributed in 4,500 stores in the United States and 30 countries around the world. Their story is beautiful. We tell it here. Door to door in the dorms: The first investment of the two brothers in Boston was 200 dollars,...
KJ VanDerwerken was born in and raised in rural upstate NY. As he finished his High School, his family decided to move to Charlotte. The decision was made to search for better job and education opportunities. He found one in Charlotte, NC. When people are house hunting, times can be stressful. Finding the perfect home, getting an offer accepted, and going through lending qualifications is exhausting. The last thing on a person’s mind during this...
With the recent growth of platforms like Shopify, Wix and WooCommerce, the future of how we conduct our business is beginning to shape itself. However, many still argue that we are far from the utopia of having a completely digitized world where absolutely anyone can hop onto a computer and start an online business. Many young entrepreneurs are still facing issues when trying to start certain types of commerce sites, with platforms like Shopify and...
The companies tell us what led them to open their second business unit and how they did it. When it is mostly known that what aspects you should evaluate before starting your territorial expansion? Now we tell you about the experience of some companies and the path they followed to open their second business unit. Brava Fabrics: Socially responsible urban clothing fashion. They are a company designing and selling sustainable urban fashion and inclusive in the...
SMEs are considered to be the real engines of economic development of any economy. Representing 99% of businesses within the European Union, SMEs have established themselves as the main driver of economic development. As it is commonly known that the big opportunities are born from knowing how to take advantage of the small ones. With the arrival of the Economic Crisis, many active workers see their employment disappear and their salary evaporated overnight. However, it...
Do you know the main existing characteristics of the different era of leadership? As conditions and individuals change, so do the leadership styles. Nowadays, people are looking for new leaders who can help fulfill their goals. If I told you that we only live 29,000 days that is 960 months, would you change the way you use your time? Would you reflect on your legacy? Would you change something in your life? Many times we...
Jointly managing relationships with the media and presence in social networks multiplies the reach and effectiveness of the communication of a brand. It is surprising that there are still brands that separately manage their relations with the media and their presence in social networks. They have an agency, department or public relations professional in charge of sending their “hard” messages to journalists; and with a social media manager who is responsible for sharing more “soft”...
Generally, Starting a new business gives us hope, happiness and give us a direction to achieve our goals. But, We often forget how we will attain a customer and forget to prepare a strategy. You need to plan how to get your first customer and what techniques you should apply to win a client. According to the latest market research, effective selection & targeting the potential audience has made setting-up new businesses very profitable. Now,...
In general, small businesses make mistakes that limit their growth and make some of their processes not optimal enough. Every company is born of an idea, which is then materialized through a series of actions, which are often not taken from a vision based on administrative technology, but rather empirically. The most important thing is to systematize from the beginning and establish policies in order to work on the progress of the organization. One of...
