Virtualized production, data-based production and virtual reality will be the main drivers of change. For the first time in history, there are already more consumers who watch subscription content than traditional pay television viewers. 765 million people around the world see the offer of platforms such as Netflix and Amazon Prime and 20% of Netflix content is viewed through mobile.
Key changes to understand the future of the sector, which will be responsible for the marketing of Media Solutions, Sony Professional Solutions Europe, will bring new competitors and will promote three trends in the way of preparing them this same 2019.
Virtualized Production: Many producers have already realized the advantages of virtualized production, and advances in mobile connectivity have the potential to continue to challenge the limits of virtual production by 2019.
This increased adoption of cloud and virtual production services not only will change the way teams work in the field, but also how productions are financed. Cloud services often lower the entry scale with their associated operating costs.
More and more productions will benefit from the selection of decentralized content since it is possible to create content, share it, work collaboratively on it and publish it anytime, anywhere. This will lead to more journalism on the ground and will mean a resurgence of traditional news providers, with the ability to quickly produce and deliver content from the scene to reinforce brand integrity in the era of false news.
Data-Based Production: The estimated data production for 2019 will generate valuable information about viewers, consumption, and content production methodologies. All thanks to increasing volumes of people who will watch videos over the Internet. In addition, the addition of 5G this year will generate even larger volumes to watch video content more often and with higher quality.
However, the key is, however obvious the prediction may be, how this data will drive more artificial intelligence (AI) across the audiovisual sector.
2019 will see a proliferation of AI in the content creation phase of the supply chain, not only when it comes to automating more processes and workflows. It is because it also applied to recruitment, preproduction and postproduction to shorten deadlines in various platforms and pre-design content based on the data preference of the target audience.
Only AI will be able to take advantage of the huge volumes of metadata generated by new productions and the habits of the public to facilitate greater content creation based on trends and research.
Virtual Reality: The Sky and BBC chains have already broadcast live sports events in virtual reality in 2018 through PlayStation VR. The mixed reality in audiovisual content will continue to be a great area of exploration for content producers in their quest to create more unique and personalized experiences; that generate greater interest and commitment on the part of the audience in an eminently competitive ecosystem.
Virtual reality technology is becoming more sophisticated and cheaper at an accelerated pace, which allows a much broader adoption. In turn, this increase in adoption will pave the way for the mixed reality to become a viable new entertainment platform. In assessing the emergence of mixed reality in this last year, we understand why it is estimated that the segments with the fastest growth in revenue are those of virtual reality and OTT content (of free transmission, in reference to content providers as a service).
Deborah J Clawson
I have covered startups, retail and ecommerce industry for well over a decade and written for publications including Entrepreneur magazine, Vizaca magazine, Thrive Global, Bloomberg News. I have also been ranked as a top industry influencer since 2014. I’m just as eager to take in the stories of consumers. My passion for storytelling goes beyond retail. Originally from the UK but have traveled to many countries.